Highlighting the sound taste and judgment of the advertising industry, an ice cream advertisement featuring a pregnant nun was released. And thankfully, a small uproar has prompted its ban in the UK.
Some excerpts (Italicized):
An ice cream company banned from using an advert displaying a pregnant nun has vowed to position similar posters in London in time for the Pope's visit.
Antonio Federici's advert showed a pregnant nun eating ice cream in a church, together with the strap line "immaculately conceived".
The Advertising Standards Authority has ordered it to be discontinued, saying it mocked Roman Catholic beliefs.
The ASA said in its ruling: "We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics.
"We concluded that to use such an image in a lighthearted way to advertise ice cream was likely to cause serious offence to readers, particularly those who practised the Roman Catholic faith."
The ASA banned another advert for Antonio Federici in July 2009 that showed a priest and a nun appearing as if they were about to kiss.
Anyway, a ice cream that is “immaculately conceived” better come with extra cookies. For I cannot imagine an ice cream any closer to perfection. :)
(ORIGINAL LINK) BBC News - Pregnant nun ice cream advert banned for 'mockery'
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